Marc Allera explains how EE went from being an upstart mobile phone brand to a key part of BT and a business with big ambitions for the future. Plus he explains what he learned from launching Sega’s Dreamcast games console and mobile phone brand Three in the early 2000s, which had mixed success.
Business Leader
A second look at big business stories
A second look at big business storiesListen on
Substack App
RSS Feed
Appears in episode
Graham Ruddick
Recent Episodes
Share this post