“Who holds back the electric car?” sang the Stonecutters in a 1995 Simpsons episode. You could ask the same question in 2023 Britain. The electric car revolution still feels a long way off for many people - cars are too expensive and it is difficult to find a working point charging point. But in this episode of Business Studies, Erik Fairbairn, the founder and chief executive of Pod Point, one of the largest providers of electric car charging points in the UK, explains why we all be buying electric vehicles by 2030, why criticism about the reliability and lack of charging points is unfair, and how he created the business more than a decade ago when the prospect of any electric vehicles on the road was just a dream.
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