DS Smith: Thinking outside the box

Miles Roberts has transformed DS Smith since becoming chief executive in 2010 and made cardboard boxes interesting. Today, DS Smith is a FTSE 100 company that makes recyclable packaging and paper, spanning 34 countries with 30,000 staff, including 36 sites and 4,300 employees in the UK. In the latest episode of Business Studies, Roberts, the sixth longest-serving boss in the FTSE 100, explains why packaging is way more interesting than you might think, how DS Smith got caught-up in the chaos around Kwasi Kwarteng’s mini-Budget, how he became a FTSE 100 chief executive after leaving school at 16 and why longevity is an underrated asset at the top of a business.